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L2 Bubble Tea
Client: Grafico / L2 Bubble Tea | 2022 | Creative Direction, Client Management, Graphic Design, Branding
L2 Bubble Tea needed a brand refresh to connect with its Gen-Z bubble tea drinkers. Inspired by the "magical girl" anime genre, I proposed a vibrant new brand direction and collaborated with a team of creatives to refresh the brand.
Spill the tea
L2's new branding is expressed in vibrant photography, packaging design, and digital campaigns. I helped create brand collateral and campaign assets.
Bubble Therapy
I managed client requests, synthesizing feedback and coordinating with the design team.
This included managing timelines, deliverables and campaign updates.
Credits
Art Direction : Grafico
Photography : StudioKay
Copywriting : ThatGoodContent
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