Dom Cooks
Client: DomCooks | 2020 | Art Direction, Branding , Logotype
Dominic Lamirande is a warm and vibrant food influencer. His previous branding was monotone and lacked personality. I created a new art direction and branding.
Soul Food
Inspired by the notion that good food can both heal the body and soul. The herb sage stuck out to me.
Historically, Romans used the herb sage to treat a variety of ailments. The subdued yet warm hue of green works to encapsulate Dominic's personality and culinary philosophy.
I used the color sage as the anchor of the branding. This hue is seen all across the brand's media.
With the compelling new branding, Dominic was able to expand his influence into television in both Quebec and rest of Canada. He was featured Netflix's "Cook at all Costs" and won first place.